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GQ Hong Kong Features Ryan Lam's Pickleball Column
World No. 1 pickleball player and LIT TLP Elite Team member Ryan Lam pens a first-person column for GQ Hong Kong, marking pickleball's crossover into the city's mainstream lifestyle press.
Hong Kong fashion title GQ Hong Kong has handed its sports column to one of the city's most unlikely new stars. Ryan Lam Chun-hei, the World No. 1 ranked pickleball player and a member of the LIT TLP Elite Team managed under LIT Sports Global, has authored a first-person feature tracing his road from a taped-up Kwai Chung street court in 2023 to the top of the WPC rankings in 2026.
The piece, titled "辭職去打波？林浚禧 Ryan Lam 的 Pickleball 世一之路" (loosely, A Game of Grit and Wit: Ryan Lam's road to World No. 1), is the kind of mainstream lifestyle placement that pickleball as an asset class has been waiting for in Asia. Pickleball, for years a fringe American novelty, is now being treated as a serious career and a serious investment narrative in a Greater Bay Area readership.
Lam writes openly about the financial and psychological risk of leaving a stable office job to become one of Hong Kong's first full-time professional pickleball players, a move that would have been unthinkable for a Hong Kong athlete in any racquet sport even three years ago. He walks readers through the tactical heart of the sport, the non-volley zone known as "the kitchen," and reframes the Asian player's perceived weakness, smaller frame, less raw power, as a structural advantage in a game won by reflex, placement, and patience.
The implication for operators and investors is straightforward. When a luxury lifestyle title positions a homegrown pickleball professional as a credible cover-story protagonist, it confirms that the sport has crossed the line from participation trend to brand-ready property. Sponsor categories that traditionally watch tennis or golf in the region, watches, premium spirits, automotive, financial services, now have a defensible reason to test pickleball as a media buy with credible local talent and bilingual storytelling. October's PPA Asia 500 stop in Hong Kong, which Lam previews directly in the column, becomes the next obvious commercial test of that thesis. Lam closes with a line directed at the next wave of Hong Kong players just picking up a paddle: enjoy the journey, you never know where it will take you.
For LIT Sports Global, the column is a milestone in a longer thesis: that Hong Kong can produce world-class athletes in a sport designed for its constraints, and that those athletes are the most durable storytellers of the venture itself. This is sport, told through people, told for The Greatest Good. 至善。
中文版
《GQ》香港版刊登林浚禧匹克球專欄
香港時尚雜誌《GQ》香港版將其運動專欄交予近年最意想不到的城中新星之一。世界排名第一的匹克球運動員、LIT Sports Global 旗下 LIT TLP 精英隊成員林浚禧（Ryan Lam），親自撰寫第一人稱專欄，回顧他由 2023 年葵涌街場以膠紙劃線練球，到 2026 年登上 WPC 世界第一的歷程。
該專欄題為「辭職去打波？林浚禧 Ryan Lam 的 Pickleball 世一之路」，正是匹克球作為資產類別多年在亞洲所等待的主流生活方式版面切入。匹克球曾長期被視為美國邊緣運動，如今在大灣區的高端讀者群眼中，已成為一份可被認真看待的職業出路與投資敘事。
林浚禧坦言自己離開穩定上班族生活、簽約成為香港首批全職職業匹克球員之一的財務與心理風險。在過去三年之內，這對香港任何拍類運動員而言都幾乎是不可想像的選擇。他向讀者解析這項運動的戰術核心，即俗稱「廚房」的非截擊區，並重新詮釋亞洲球員體型較小、絕對力量較低的所謂劣勢，反而在這項講求反應、落點與耐性的比賽中成為結構性優勢。
對企業與投資者而言，啟示十分清晰：當一本國際高端生活雜誌把本土職業匹克球員放在封面式的專欄主角位置，即意味著這項運動已從一項潮流參與，正式跨入可承接品牌敘事的階段。專欄中他亦親自預告今年十月將於香港壓軸登場的 PPA 亞洲 500 賽事，這將成為下一個明顯的商業壓力測試。文章末尾，林浚禧寄語剛剛拿起第一塊球拍的香港新一代球員：盡情享受這趟旅程，因為你永遠不知道它會把你帶到哪裡。
對 LIT Sports Global 而言，這篇專欄是長線命題的一個里程碑：香港有能力在一項為其客觀條件而生的運動中，培育出世界級運動員；而這些運動員，正是企業本身最具持久力的敘事者。這就是運動，以人為本，為了至善而存在。
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